Jul 042011
 

There are so many numbers presented so often from so many sources I thought it might be an interesting exercise to capture them where possible in a rolling update. By categorising them only under ‘marketing spend’ you can trawl through just these by selecting this tag. There’s no easy way of presenting these stats from a global perspective and probably nothing much to be gained from trying, but it is interesting to try and glimpse through the hyperbole of, eg ‘shift to digital’ or what exactly ‘decline in rep numbers’ means when China is adding them at a rate previously unseen anywhere in the world.

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