If it’s true that many people fear public speaking more than death, it’s equally true that businesspeople are condemned to a thousand small deaths in client pitches, in boardrooms, and on stage. And that death can turn slow and torturous when you are asked to speak unexpectedly with little or no time to prepare. One of the key demands of business is the ability to speak extemporaneously. Whether giving an unexpected “elevator pitch” to a potential investor or being asked at the last minute to offer remarks to a sales team over dinner, the demands for a business person to speak with limited preparation are diverse, endless, and — to many — terrifying.
Too many in agency land go for quantity, as if by anaesthetizing the audience, those tricky questions aren’t going to come at you. The point is not (usually, anyway) that quality is lacking but it seems there’s a belief that the more knowledge you can demonstrate you have – and by laying out that sheer mass of evidence of days and weeks spent crafting your approach – somehow this is going to be the differentiating factor. Quite apart from wasting the real dialogic engagement opportunity of having your client in the same room for two hours, there has to be a better way than struggling to get your less comfortable presenters into a space whereby their values and insights rather than their presenting shortcomings are brought into focus. And anyway, who wants to sit through, let alone present a 2-hour monologue?