Jul 192015
 

Interesting to read that, oft-criticised in this respect, the health care industry is speeding up its embrace of social media.

While we are still in the early days of brands building their social media muscle, the strongest companies are putting in place the tools, processes, and people to unlock the wide range of value potential.

Health Care Playing Social Catch-Up

Health Care Playing Social Catch-Up

Jul 092015
 

Fifty-five percent of millennials who live with diabetes stated they would trust a health app over a health professional for advice. The same number stated they are connecting with their doctors more frequently because of health apps. The index findings reflect a striking knowledge gap among both the general public and those living with diabetes about the causes, impact, costs and treatment options for one of America’s most prevalent chronic diseases. While nearly one in 10 Americans (29.1 million) suffer from the disease, 57 percent of the U.S. population isn’t aware that diabetes can cause other major health issues, including heart disease.