Re-energising Faculty Commitment | Fertility
Challenge: The client had a comprehensive range of fertility products. Historically fertility in Asia had been associated with a certain degree of stigma in some markets, which had informed the low key tenor of any debate surrounding the area.
Response: Recent reports including one by the Asia Pacific Initiative on Reproduction pointed to the importance of holding an informed debate on fertility to improve knowledge, destigmatise and recognise the importance of providing consumers with clarity around the space, particularly given changing societal norms and, eg the tendency of women to become mothers later in life.
Deliverables: KOL Speaker Training | Speaker Panel Development | Engagement Body Branding
See the Slide Set below (coming shortly) for more details…