Shifting Perspectives of Disease to Wellness | ‘Heart Health’ Adult Nutrition and ‘Catch-Up Growth’ Pediatric Nutrition
Challenge: To stimulate conversations around wellness in the consulting room in India, in line with development of brand extension products from the consumer division of a global pharma client, while avoiding overt medicalization.
Response: By combining insights from consumers and physicians, draft evidence-based positioning statements were developed as the framework for a multifunctional team to refine and use as the basis for product messaging aligned to an optimal target product profile.
Deliverables: R&D-Medical-Marketing Team Workshops | Concept Positioning Statement Development
See the Slide Set below for more details…