PE – Launch Positioning


Destigmatising Erectile Dysfunction | Sexual Health Challenge

Challenge: This in-licensed product faced anticipated challenges in a stigmatized practice area.

Response: An integrated approach encompassing medical communications, KOL engagement, creative concept execution and condition awareness was essential to driving conversations that would lead to product success.

Deliverables: Scene-Setting Peer Reviewed Publications | Repurposing of Market Research Findings to Peer Review | Multi-platform Medical Education Content