Activating Altruism in KOLs | TIID
Challenge: Countering emerging market physician cynicism and access criticisms by bringing effective diabetes advocacy to grassroots physicians.
Response: Ensured APAC KOL base was aligned to client’s DPPIV and SGLT2 product positioning whilst managing Corporate Social Responsibility expectations and mitigating real-life limitations of access to novel OADs in EM. Provided accessible and effective high-profile KOL-led HCP diabetes education.
Deliverables: Advisory Boards | Multimedia Physician Training Content Development | Disease Action Council Initiation | Peer Review Publications
See the Slide Set below (available shortly) for more details…