TIID – KOL Engagement


Activating Altruism in KOLs | TIID

Challenge: Countering emerging market physician cynicism and access criticisms by bringing effective diabetes advocacy to grassroots physicians.

Response: Ensured APAC KOL base was aligned to client’s DPPIV and SGLT2 product positioning whilst managing Corporate Social Responsibility expectations and mitigating real-life limitations of access to novel OADs in EM. Provided accessible and effective high-profile KOL-led HCP diabetes education.

Deliverables: Advisory Boards | Multimedia Physician Training Content Development | Disease Action Council Initiation | Peer Review Publications

See the Slide Set below (available shortly) for more details…